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  • Why Top Performers Fail Under Pressure (And How Not To Choke)

    Why Top Performers Fail Under Pressure (And How Not To Choke)

    You’ve seen it happen before — maybe you’ve even experienced the stomach-churning, brain-in-hyperdrive feeling yourself. Whether it’s the pro missing those easy free throws on the basketball court or someone sweating through an important presentation in the conference room — even the best performers choke under pressure.